FANTASY CAMP Aug 8, 17:22
BMW's sports marketing strategy has three pillars -- motorsport, golf and now sailing. Not only does BMW partner with BMW ORACLE Racing in the America's Cup, but has made a strong commitment to other sailing events including Kiel Week, the Swedish Match Tour, and the BMW Royal Langkawi International Regatta in Malaysia.
This past weekend 13 winners from this year's RLIR were the guests of BMW for an America's Cup "fantasy camp" here in Valencia.
Aside from taking in the sights and sounds of Valencia Friday, Saturday and Sunday evenings, on Saturday morning they were treated to a special Morning Show, that morped into more of an AC seminar, featuring presentations by team members Ian Burns, David Brooke and Asim Khan, and an insider's Base Tour conducted by Kevin Batten -- including being to climb aboard and inside USA 71 (which is on shore in her cradle while 76 heads to Malmoe).
After the Saturday morning Base Tour. Host Peter Burkardt, BMW Malaysia's
Sales and Marketing Director, is standing in the back, third from left.
In the photo above, some of you AC mavens may recognize the gentleman to the left of Chris Dickson (Dicko is front row, far right). That's Scotty McAllister (AUS) who was mastman on Australia II when they won the Cup at Newport 1983!
Saturday afternoon our guests split into four teams and had a match racing tournament in the SM-40s, with one or two of our sailing team on each of the yachts led by Brian "Puck" MacInnes.
The winning team, "Double Dutch," was captained by Rolf Heemskerk (grey shirt, middle in the photo bewlow). Puck, second from the right (duh!), presented the "trophies" which, no doubt, were consumed later that evening. Double Dutch dominated, winning all three of their matches.
Match race winners "Double Dutch."
Mirko "Herr Direktor" Groeschner (left) with '83 Cup winning crewman
Scotty McAllister.
This past weekend 13 winners from this year's RLIR were the guests of BMW for an America's Cup "fantasy camp" here in Valencia.
Aside from taking in the sights and sounds of Valencia Friday, Saturday and Sunday evenings, on Saturday morning they were treated to a special Morning Show, that morped into more of an AC seminar, featuring presentations by team members Ian Burns, David Brooke and Asim Khan, and an insider's Base Tour conducted by Kevin Batten -- including being to climb aboard and inside USA 71 (which is on shore in her cradle while 76 heads to Malmoe).
After the Saturday morning Base Tour. Host Peter Burkardt, BMW Malaysia's
Sales and Marketing Director, is standing in the back, third from left.
In the photo above, some of you AC mavens may recognize the gentleman to the left of Chris Dickson (Dicko is front row, far right). That's Scotty McAllister (AUS) who was mastman on Australia II when they won the Cup at Newport 1983!
Saturday afternoon our guests split into four teams and had a match racing tournament in the SM-40s, with one or two of our sailing team on each of the yachts led by Brian "Puck" MacInnes.
The winning team, "Double Dutch," was captained by Rolf Heemskerk (grey shirt, middle in the photo bewlow). Puck, second from the right (duh!), presented the "trophies" which, no doubt, were consumed later that evening. Double Dutch dominated, winning all three of their matches.
Match race winners "Double Dutch."
Mirko "Herr Direktor" Groeschner (left) with '83 Cup winning crewman
Scotty McAllister.
General | by TFE
