BMW and Clemson University Team Up Aug 29, 16:49
Nice ink for BMW in today's New York Times:
BMW's Custom-Made University
CLEMSON, S.C. — When Clemson University received $10 million from the German automaker BMW in 2002, the money helped jump-start a $1.5 billion automotive research and educational center. It also led to a partnership that both the automaker and the university acknowledge has grown extraordinarily close.
In return for the largest cash donation ever received by the school, Clemson gave the company some unusual privileges, including a hand in developing a course of study. Clemson’s president drives a silver BMW X5 sport utility vehicle, compliments of BMW, whose only North American plant is 50 miles away.
At Clemson’s urging, BMW in large part created the curriculum for an automotive graduate engineering school. The company also drew up profiles of its ideal students; it gave Clemson, a state-supported university, a list of professors and specialists to interview, and even had approval rights over the school’s architectural look.
Through its new school and unusual partnership with BMW, Clemson becomes the first university in the nation to offer a doctoral degree in automotive engineering.
Full story (registration required, but free of charge).
BMW's Custom-Made UniversityCLEMSON, S.C. — When Clemson University received $10 million from the German automaker BMW in 2002, the money helped jump-start a $1.5 billion automotive research and educational center. It also led to a partnership that both the automaker and the university acknowledge has grown extraordinarily close.
In return for the largest cash donation ever received by the school, Clemson gave the company some unusual privileges, including a hand in developing a course of study. Clemson’s president drives a silver BMW X5 sport utility vehicle, compliments of BMW, whose only North American plant is 50 miles away.
At Clemson’s urging, BMW in large part created the curriculum for an automotive graduate engineering school. The company also drew up profiles of its ideal students; it gave Clemson, a state-supported university, a list of professors and specialists to interview, and even had approval rights over the school’s architectural look.
Through its new school and unusual partnership with BMW, Clemson becomes the first university in the nation to offer a doctoral degree in automotive engineering.
Full story (registration required, but free of charge).
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BMW Z4 in the lobby of the new $1.5 billion automotive research and educational center at Clemson University, jump-started by BMW.
Know Your Partners | by TFE
