Sales Boost Jan 10, 07:34
More in the "Know Your Partner" vein, a "remarkable" sales boost, or so the automotive press are calling it. From Reuters this morning:
BMW sales up and sees strong 2006
Mon Jan 9, 2006 7:02 PM GMT
By Michael Shields, European Auto Correspondent
DETROIT (Reuters) - German automaker BMW AG cemented its status as the No. 1 maker of premium cars on Monday by reporting it boosted 2005 sales almost 10 percent and setting its sights on higher global sales this year.
BMW beat sales numbers reported on Sunday by archrival Mercedes Car Group, the premium division of DaimlerChrysler.
BMW Chief Executive Helmut Panke told reporters at the North American International Auto Show here that he sees the potential for further sales growth this year.
"We expect the BMW Group to remain on the course of growth also in 2006," Panke said. "Therefore, we aim at increasing our retail volume further and we aim at achieving a new retail peak this year."
He declined to be more specific but reaffirmed the group's earlier guidance that 2005 pre-tax profit would come in within 10 percent of the record 3.55 billion euros (2.42 billion pounds) it earned in 2004. This was despite headwinds of around 1 billion euros last year from adverse exchange rates and higher raw material costs.
"We are approaching this (target) from below and are in the corridor that we have announced from the beginning," he said. "There will be no surprises."
The decline at the net profit level would be "significantly smaller" than 10 percent, he said.
Panke said BMW had wrung at least 400 million euros in savings last year by improving efficiency at the Munich-based group. The drag from currency and raw materials costs should remain around the same in 2006, he said.
BMW Group's sales last year rose 9.9 percent to 1.33 million units, with a 10.1 percent increase in BMW brand sales to 1.13 million units and an 8.7 percent rise in demand for Mini brand cars to 200,400 units.
Sales of luxury Rolls-Royce limousines edged up less than 1 percent to 796 cars.
Mercedes Car Group sales rose 1.7 percent in 2005 to 1.22 million units, with Mercedes-Benz deliveries up 1.6 percent to 1.08 million cars and sales of Smart small cars up 2.4 percent to 143,000.
Panke said he was confident BMW would be able to accelerate sales of its core BMW brand vehicles in the United States, where deliveries rose 2.4 percent in 2005. He also cited India, China and Southeast Asia as main growth areas.
Tom Purves, chief executive of BMW's North American operations, agreed that BMW was set for growth in the U.S. market.
"We sold 266,200 BMW cars here in 2005. We will sell more than that in 2006," he told Reuters. "We never give a specific number, but I'm very confident we will do better. We have the new Roadster, the M6 that we're introducing, and additional 3-Series product coming."
Let's hope it all leads to a "sails boost" as well in 2006 and beyond!

BMW sales up and sees strong 2006
Mon Jan 9, 2006 7:02 PM GMT
By Michael Shields, European Auto Correspondent
DETROIT (Reuters) - German automaker BMW AG cemented its status as the No. 1 maker of premium cars on Monday by reporting it boosted 2005 sales almost 10 percent and setting its sights on higher global sales this year.
BMW beat sales numbers reported on Sunday by archrival Mercedes Car Group, the premium division of DaimlerChrysler.
BMW Chief Executive Helmut Panke told reporters at the North American International Auto Show here that he sees the potential for further sales growth this year.
"We expect the BMW Group to remain on the course of growth also in 2006," Panke said. "Therefore, we aim at increasing our retail volume further and we aim at achieving a new retail peak this year."
He declined to be more specific but reaffirmed the group's earlier guidance that 2005 pre-tax profit would come in within 10 percent of the record 3.55 billion euros (2.42 billion pounds) it earned in 2004. This was despite headwinds of around 1 billion euros last year from adverse exchange rates and higher raw material costs.
"We are approaching this (target) from below and are in the corridor that we have announced from the beginning," he said. "There will be no surprises."
The decline at the net profit level would be "significantly smaller" than 10 percent, he said.
Panke said BMW had wrung at least 400 million euros in savings last year by improving efficiency at the Munich-based group. The drag from currency and raw materials costs should remain around the same in 2006, he said.
BMW Group's sales last year rose 9.9 percent to 1.33 million units, with a 10.1 percent increase in BMW brand sales to 1.13 million units and an 8.7 percent rise in demand for Mini brand cars to 200,400 units.
Sales of luxury Rolls-Royce limousines edged up less than 1 percent to 796 cars.
Mercedes Car Group sales rose 1.7 percent in 2005 to 1.22 million units, with Mercedes-Benz deliveries up 1.6 percent to 1.08 million cars and sales of Smart small cars up 2.4 percent to 143,000.
Panke said he was confident BMW would be able to accelerate sales of its core BMW brand vehicles in the United States, where deliveries rose 2.4 percent in 2005. He also cited India, China and Southeast Asia as main growth areas.
Tom Purves, chief executive of BMW's North American operations, agreed that BMW was set for growth in the U.S. market.
"We sold 266,200 BMW cars here in 2005. We will sell more than that in 2006," he told Reuters. "We never give a specific number, but I'm very confident we will do better. We have the new Roadster, the M6 that we're introducing, and additional 3-Series product coming."
Let's hope it all leads to a "sails boost" as well in 2006 and beyond!

Know Your Partners | by TFE