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7th ANNUAL INTERNATIONAL SAILING SUMMIT  Sep 21, 21:29

BMW ORACLE Racing will be prominently featured, as will the 32nd America's Cup event, at the seventh annual International Sailing Summit which takes place Monday, 14 November at Amsterdam in conjunction with the Marine Equipment Trade Show ("METS").

The ISS is a grassroots, non-profit initiative by the sailing industry -- working together with ISAF, the national sailing federations and other boating organizations -- to promote and improve the sport of sailing. The ISS has been held previously in Australia, the USA, the Netherlands and Portugal. This year's attendance is expected to top 200, bringing together many of the sport's "movers and shakers" from around the world.

“Winning Sailing Sponsorships” will be first in a series of all-day programs, and features an illustrious crew of panelists who will share what sponsors seek in partnership promotions. The panel will be moderated by Henri-Lloyd co-CEO Paul Strzelecki, whose company is a BMW ORACLE Racing Technology Partner.

Paul has been a regular at the various LV Acts, including Malmö where he sailed with us as 18th crew in one race, and is one our team's keenest supporters. The industry is lucky to have him contributing time and energy to the ISS.

Henri-Lloyd, of course, provides custom technical clothing and footwear for the BMW ORACLE Racing team and a merchandising collection for distribution worldwide. In addition, Henri-Lloyd also supplies the apparel and luggage for the shore crew and the team’s administrative staff.

Serving on Paul's panel will be a number of sponsorship experts including Louis Vuitton's Bruno Trouble and our own marketing chief, Mirko Groescher. Bruno will also be giving a keynote address that evening.

The day's program is available here. If you are interested in attending what should be a most worthwhile conference, you can register online at www.sailingsummit.com.


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Paul and Dicko announcing the Henri-Lloyd deal in Valencia last October.


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Click to enlarge.