In Formula One the teams and sponsors have "showcars" -- gleaming replicas of the fully-branded F1 cars -- for display at autoshows, malls, corporate exhibitions, and so on.

BMW has brought the concept to the AC. USA-61, one of our trial horses from the last campaign, has already appeared at the BMW-sponsored Kieler Woche, the huge Paris Boat Show and a number of other high-traffic venues. It is great promotion for the Cup, the team and our team partners.

Now BMW and the beautiful Munich airport have teamed up for a three-month promotion -- with 61 towering over MUC's central plaza. We checked it out last evening while passing through en route from CPH back to VLC. Very cool.


With the keel off, an ACC yacht with mast just barely
fits in MUC's central plaza.


Nice-looking display was getting a lot of traffic when we visited
it last evening. MUC and BMW have teamed up to promote the AC,
offering a few lucky drawing-winners free trips to Valencia for
the Acts there next year.


Good information including an audio loop of on-board
sounds while racing. I wondered if they could put sails
up (there may be too much wind through the covered
but open-air courtyard), or maybe 18 mannikins to
show the normal crew positions.


Sailor (tactician) Bertrand Pace (FRA), marketing director Mirko
Groeschner (GER) and appendage designer Michel Kermarec (FRA)
passing thru MUC Sunday evening heading "home" to Valencia.