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In follow up to our "More Rock Plaza" post yesterday (scroll down twoThe Big Apple | by TFE
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Looking north, over Central Park.The Big Apple | by TFE
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Rockefeller Center, completed during the depression in 1932.)
USA 49 in Rock Plaza "was like having the Christmas tree in June.")
White roof (upper middle) is the temporary Today Show studio. )
Midtown Manhattan: some of the most expensive real estate on the)
Setting up: Max, Mirko and videographer Andrew Preece.)
Stopping by to say hi: yachties from St. Francis and Larchmont YCs. )
Jane surveying the posters on the approach from 5th Ave.)
John "Z" Ziskind (USA, sailing team) on the Today Show with)
Z shows Mr Roker the trimmer's position.)
Local Long Island boy smiling his way to (at least) 15 mins of fame.)
Model yachts of all the AC32 teams.)
The RC yachts were contributed and managed by ACM.)
Local Long Island junior sailors give the model yachts a try.)
Local execs trying their hands with the radio-controlled yachts.)
Z and Ross Halcrow (CAN, sailing team) with the exhibit's)
CNBC's "Power Lunch" live remote aired for two hours worldwide.)
Mirko mic'd up for his CNBC interview.)
Oracle execs in front of the exhibit's large outdoor TV screen.)
Historical display curated by Mystic Seaport.)
America replica in the Mystic display.)
BMWOR timing partner Girard-Perregaux's display.)
This NYC fan of our last campaign visited the exhibit daily.)
Touristic photos by the hundreds if not thousands.)
An office worker in Rock Center who was with Bill Koch's)
Happy 4th of July to our American colleagues, families and friends.)
FDNY and NYPD officers prepare to re-christen 49.)
"I christen thee Spirit of New York.")
Long Island Optimist Dinghy sailors help with the christening)
Girard-Perregaux CEO Gino Macaluso and Oracle CMO Judy Sim)
Celebrities at the VIP reception, including actor Patrick Dempsey)
Colleagues at the VIP reception. How about those sharp team)
VIP guests at the reception, checking out 49.)
NYYC Commodore George Hinman Jr with Scott Elwell, NYYC member)
Tishman Speyer exec Tom Madden, Tom Ehman and LV's Christine)
Nice lighting in The City that Never Sleeps.)
Bow on: daily appearances on the Today Show.)
Videos played all day on the large screen, enjoyed by thousands.)
Newbie sailor and midtown bond trader Ryan Greenawalt checks)
The BMW M6 next to the USA 49 display walk-up...)
...drew a lot of admiring comments: "Hot car!")
A Tuboat in Midtown Manhattan.)
Facts and figures for the thousands of passers-by.)
An introduction of each of the AC32 teams.)
What's new for 32.)
Introducing the sport of match racing.)
Promoting Valencia and ACM's partners.)
Perfekt venue for a midday liaison.)
Two-time Cup winner: Pedro on the big screen.)
Allianz exec Bjorn Widemann phones home to MUC.)
Nice lunch spot: the 50th St promenade.)
Speaking of lunch, Mirko and Bjorn grab a bite in a New York minute)
Show stopper: a great run in NYC. Congrats to all who made it happen.The Big Apple | by TFE
Email just received from Max Hoellerl (AUT, marketing team) who has been in NYC all this time project managing the Rockefeller Plaza exhibition with USA 49:)
USA 49 being lifted out of Rock Plaza early Monday morning...)
...and onto the truck which is now headed back to California.The Big Apple | by TFE
This morning the NBC Today Show once again aired a segment featuring the America's Cup and BMW ORACLE Racing. Click here for the 3:16 video (preceded by a 15-second ad; MSNBC's gotta pay for the bandwith somehow). Nice going gang.)
Members of the Long Island Optimist Dinghy Sailing Team helping last week)
Nice ink: Allianz AG HQThe Big Apple | by TFE
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BMW ORACLE Racing rocks on in NYC through 2 July. We'll post aThe Big Apple | by TFE
Larry will love this. The announcement by Bill Gates on Thursday that he would be stepping down from Microsoft sooner than later led to a story on NBC Nightly News that evening which included a shot of reporter Mike Taibbi standing on the deck of Spirit of New York (USA 49) in Rockefeller Plaza. The title of the piece was, "Baby boomers opt for second acts." So, LOL, a story on Boomer Bill gives Larry and our team brief but nice network news exposure with full branding. The MSNBC website has a transcript of the two-plus minute segment, as well as a video of the actual report that aired on NBC Thursday eve.The Big Apple | by TFE
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Jon "Z" Ziskind (USA, sailing team) being interviewed a few minutes ago)
The Long Island homeboy, now living in Valencia, comes home to theThe Big Apple | by TFE
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The Big Apple | by TFE
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The AC 32 title partner is, of course, Louis Vuitton. LVThe Big Apple | by TFE
