Putting the America's Cup in Focus Feb 6, 15:38
Excuse the pun, but the widely-read German weekly magazine Focus has recently focused its substantial media spotlight onto the America's Cup.
Journalist Till Behrend, who covers the AC for Focus writes today that:
"I was recently invited to a sportsponsoring congress in Munich. Preparing for the panel, I went through all my sailing stories of 2005. To my own surprise, they added up to 13 full pages (plus a number smaller articles). 12 of the 13 dealt with the America's Cup. So, for the first time, there was about as much America's Cup in FOCUS as there was Formula 1. Just thought this might interest you."
Interest us, indeed! Good news for the sport, and especially for the AC, to have that kind of coverage focused on the Cup in the EU's largest marketplace.
Journalist Till Behrend, who covers the AC for Focus writes today that:
"I was recently invited to a sportsponsoring congress in Munich. Preparing for the panel, I went through all my sailing stories of 2005. To my own surprise, they added up to 13 full pages (plus a number smaller articles). 12 of the 13 dealt with the America's Cup. So, for the first time, there was about as much America's Cup in FOCUS as there was Formula 1. Just thought this might interest you."
Interest us, indeed! Good news for the sport, and especially for the AC, to have that kind of coverage focused on the Cup in the EU's largest marketplace.
Nice Ink | by TFE
