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ULTIMATE MARKETING MACHINE  Jun 19, 11:15

Valencia, 11:00 Sunday

Since we blogged Judy Sim from sponsor-partner Oracle yesterday, you may think I am giving equal time to BMW with this post. Truth is Ralf "Ultimate Marketing Machine" Hussmann is BMW's director of sports marketing and, like Judy, another of my favorites in this campaign.

Like most Germans he is a straight shooter, and sometimes meine anglo-saxon Kollegen find that a bit difficult to deal with. A good guy, who keeps the home fires burning for us with BMW in Munich.

Ralf pushed for the blog when the idea first surfaced some weeks ago, and was the first person in the campaign to ask me how the new blog was going. So, of course, we showed him, and blogged him at the same time.

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Herr Hussmann checking the blog at the BMW ORACLE
Base this morning.